Customer Satisfaction
With or without competition, we want to have--need to
have--satisfied customers. According to the Company's most recent survey,
conducted by the Becker Institute, an independent research firm, GMP's favorability
among its customers is running almost 22 percent higher than the
industry average.
Customer Attitudes Toward GMP
% Favorable
- "Favorability" is a measure of overall opinion.
Ninety percent of GMP's residential customers responding to an independent
survey had a very or somewhat favorable opinion of the Company, up from 87
percent a year ago. In another study, 92 percent of business customers expressed
very or somewhat favorable opinions of GMP.
- Customer "satisfaction," which is a measure of service,
increased to 88 percent (up from 87 percent) in the residential survey. The
percentage of "very satisfied" customers climbed five points, to 54
percent.